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How to Pin Your Company to the Top of the Hottest Social Media Network

Perfect for companies with small marketing budgets, Pinterest is soaring in popularity: it's this year's hottest new social media platform. Businesses that capitalize on Pinterest today can build devoted fan bases that keep them "pinned at the top" - driving more sales, revenue, and profits for years to come. In this book, two leading Pinterest experts offer practical, start-to-finish techniques for making Pinterest work for any company. They explain all the basics, and offer specific techniques for businesses in a wide range of industries, from crafts to hardware, wedding planning to groceries. Packed with up-to-the-minute case studies, Pinterest for Business shows entrepreneurs and marketers how to: * Pinpoint your targets and captivate your audience * Win by "pinning" within Pinterest's most important categories * Reach "the power behind the pins" * Go viral to supercharge reach * Stand out on a crowded "pinboard" * Use low-cost Pinterest campaigns to replace high-cost conventional advertising * Integrate Pinterest with other social media marketing programs * Understand Pinterest's etiquette and avoid its pitfalls * And much more

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